One of the stranger conceits of architectural design models are the two dimentional people that are put in a proposed space. They're generic models that walk through the middle of huge piazzas and tie their children's shoes on glass bridges that span buildings etc. They always seem like an afterthought and even though they're supposed to evoke human interaction with a space, it always rings false for me no matter how well a building is designed.
What makes this particular design stand out from others proposed renewable designs that I've come across are two things. One, the roof is clad in recycled rubber, and two, the people interacting with the space are doing very dirty things to one another.